There's the obvious - take great photos. But that's not what I wanted to talk about today. You can take gorgeous wedding photographs - the best - and still be a sub-par photographer.
I once spoke to a bride who told me about her sisters wedding where the photographer actually stopped the ceremony (THE CEREMONY!!) in order to get them to pose. It was pretty simple - no matter how gorgeous the photos were, they were not going to hire him again.
It's customer service that you need to pride yourself on, as well as the photos. If you want the bride's sister's wedding, her friends and family, then you need to be remembered as the wedding photographer. That person who made the wedding just a little bit better and took the best photos ever. My Dad was always naturally good at it, I think. He never advertised - it was all word of mouth because he's a brilliant at photographer and such a wonderful guy to have at your wedding.
So here's a few tips to making sure you are remembered for all the right reasons;